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Corporate > Corporate Profile
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Mega Lifestyle Specialty Store |
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city'super is a "Mega Lifestyle Specialty Store" that offers a true "one-stop-shopping" experience for today's busy urban professionals. Our stores have been designed to be a part of our customers' lifestyles by fulfilling their daily needs as well as enhancing the quality of their lives. Everything is available under one roof in our one-of-a-kind stores.
Integral to the city'super concept is sharing our passion for food and living well. Friendly customer service and a great shopping environment support our fine products. This unbeatable combination means that city'super can deliver an entertaining and friendly shopping experience to customers every time. Our one-stop-shopping layout ensures that we meet customers' daily needs, as well as stimulating their 'wants' with our trendy lifestyle offerings.
The three core components of city'super include the Food Market, the Life Division, and the cookedDeli.
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To appeal to the home cook and food lover, our international gourmet Food Market supplies the very best in fresh fruit and vegetables, seafood, meat, poultry, spices, fine wines, health foods and snacks. We have a wide selection of environmentally responsible products and are committed to sustainable practices wherever possible. Customers are assured of quality at all times, thanks to our high safety standards. |
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Our Life Division carries a large range of individual, exciting and high quality lifestyle products - from beauty care to aromatherapy, from plants, pet accessories and stationery to luggage, high tech gadgets and more. Regular lifestyle events build a sense of community among our customers who enjoy a range of unique activities, designer launches and art exhibitions. |
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Our cookedDeli is an international fast food court, where busy shoppers can stop and rest for a while enjoying quality food in relaxing surroundings. |
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In this fast-moving world, trends change by the moment. At LOG-ON, our style-conscious customers can find the latest products from around the world, check out cutting-edge designers, plug into new directions and attend a host of community lifestyle events and promotions held on a regular basis in the stores.
LOG-ON has three main merchandise categories which have been carefully designed to appeal to our modern, fashion-conscious customers. They are:
- Life Division: lifestyle products
- Fashion: cutting-edge fashion by OZOC
- Be Cafe
For consumers looking for the latest and best fashion accessories, gadgets, stationery, interior decorating products, kitchenware and personal care items - LOG-ON is the place to go.
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Our group was established in Hong Kong in 1996, and now employs more than 1,200 people across our four retail brands. city'super is our mega lifestyle specialty store with four outlets in the city, LOG-ON is an interactive lifestyle store with one outlet in Festival Walk, and cookedDeli by city'super is an international food court in apm.
Our vision and mission is to become a global retailer focused on wholly satisfying the lifestyle demands of our metropolitan customers by providing them with high quality, internationally sourced merchandise which is ethically and environmentally responsible.
Our merchandise includes quality food and lifestyle products which meet the needs of our customers, complemented by inspirational and exciting products which stimulate their desires as well. city'super is a creative retailer which carefully tailors each of the outlets to our target customers, thereby creating a unique shopping experience for all our customers.
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To become a Global Retailer focused on satisfying the lifestyle demands of our metropolitan customers with internationally sourced high quality merchandise.
Our merchandise includes food and lifestyle products that meet the "needs" of our customers, as well as offering exciting and inspirational products to stimulate their "wants".
We will be a creative retailer that tailors each outlet to create a unique shopping experience for our target customers. We are committed to providing high quality, healthy products which are environmentally responsible.
We aspire to become a global enterprise focusing on:
1) Staff with a global outlook and professional knowledge and skills
2) Global Merchandising Network
3) Global Management System
4) Global retail stores in major metropolitan cities
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1996 Dec city'super opens in Times Square, Causeway Bay.
1997
Mar city'super card launched.
Apr PGI International formed.
Dec iTV Home Shopping launched.
1998
Oct Internet Online Shop officially created.
Dec e-Gift Card launched.
Dec The second city'super store opens at Harbour City, TST.
1999
Jan Powder Shop opens at Telford Plaza, Kowloon Bay.
Dec LOG-ON, an interactive lifestyle store, opens at Festival Walk, Kowloon Tong.
2000
Nov The second LOG-ON store opens at Cityplaza, Taikoo Shing.
Dec super e-card launched.
2001
Nov cookedDeli opens in Silvercord, TST.
Nov Pit>in opens in Silvercord, TST.
2003
Jan super e-gold Card launched.
Oct The third city'super store opens at ifc mall, Central.
2004
Dec the first city'super store opens in Taipei, Tai On Region - the Mall
2005
Mar cookedDeli opens in apm, Kwun Tong.
Sep the fourth city'super store opens in New Town Plaza, Shatin.
2006
Apr Festival Walk LOG-ON store rebranded and reopens.
Dec the second city'super store opens in Taipei - BR4.
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| Superlife Express |
| 2010/08/27 |
| We live in pursuit of pleasure by savoring... |
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| Summer Privilege Nights Celebration 2010 |
| 2010/08/04 - 2010/08/05 |
| You are cordially invited to our exclusive... |
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| Superlife Express |
| 2010/07/28 |
| We live in pursuit of pleasure by savoring... |
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| city'super awarded the Top Services Award 2010 |
| 2010/07/06 |
| city'super was recently awarded by Ne... |
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